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About

Layton E. Shurtleff
Resume/CV

SUMMARY OF QUALIFICATIONS                                                      
  • Proven track record of reliability, fortitude, responsibility and personal accountability
  • Ability to effectively analyze needs and objectives to develop effective solutions
  • Software and technology competency
  • Creative, client focused quick learner

EXPERIENCE                                                                                           


Globe Medical Tech, Inc., Houston, TX
(FT) September 2010 to Present
Marketing and Business Development
  • Marketed, initiated communications, quoted, sold, and managed new device design, engineering, prototyping, manufacturing and development projects for national and international customers bringing in four new clients within two months
  • Executed meetings with top level executives within medical device companies around the world
  • Launched new safety scalpel product into US and international markets
  • Initiated contract negotiations with dozens of GPO’s, distributors, and government buyers
  • Developed and implemented marketing programs including direct mail, email, and press releases.
  • Developed, launched, and maintained a SEO optimized website with a fully integrated Drupal CMS backend and Google Analytics website tracking
Current Dimension, LLC., Houston, TX
Contract/project basis from February 2008 to Present
Web Strategist
  • Developed websites, marketing materials, and research activities for varied clientele utilizing industry standards for HTML and CSS and software including Microsoft Office, Adobe Photoshop, and Google Analytics.
Le Gourmet Chef, San Marcos, TX
(PT)March 2008 to July 2010
Manager 3rd Key
  • Developed knowledge of store operations, merchandising, inventory, and personnel management furthering leadership and customer communications skills
  • Implemented corporate strategy including executing complete floor moves along with policy and procedures modifications
  • Led team building efforts and reduced non-seasonal staff turnover through employment of open interpersonal communication
  • Maintained a record of personal dedication resulting in zero personal or sick days taken during the entire employment period while subsidized nearly 50% of college education
Texas Monthly, Austin, TX
(PT) Summer 2009
Marketing Intern
  • Created detailed project management sheets, fact-checked promotional magazine content, maintained department account records, and conducted research through both direct calls and the internet
West Cryogenics, Inc., Willis, TX
(PT) May 2003 to December 2009
Web Master and Information Systems Tech
  • Designed, built and programmed network computer system that allowed implementation of file sharing and tracking systems significantly improving communications, information access and job costing accuracy
  • Continued responsibility for marketing  support and website SEO optimization have enhanced skills for website design, blog post and promotional material creation, editing, user tracking, review and continuous improvement
West Cryogenics, Inc., Willis, TX
Summers 2005 and 2006
Sales and Marketing Intern
  • Involved in sales, marketing and product development sessions with clients and distributors
  • Created product launch materials for “GOrilla” portable vessels and “Dragon Vaporizer” product lines and Product Pricing Guide including logo designs, active graphics web site pages, magazine ads, post card advertising program and product literature
  • Designed, posted and maintained website for company and developed product support materials providing clients easy web access to information
Texas State University Office of Undergraduate Admissions
(PT to FT) March 2007 to August 2007
Orientation Leader
  • Participated in an interdependent team to induct nearly 1,000 new students weekly
The Bombay Company, Kingwood, TX
(PT) August 2005 to December 2006
Sales Associate
  • Customer service, product display, incoming material receiving, inventory and special promotions


EDUCATION                                                                                                   


Texas State University, San Marcos, TX
August 2006 to May 2010
Bachelor’s of Business Administration Marketing
  • GPA: 3.15/4.0
  • Dean’s List Recipient: Fall 2009
  • Special studies focus included participation in SIFE (Students in Free Enterprise), business law, ethnic, niche and social marketing, business administration, and advanced English writing
  • Marketing activities included conducting primary and secondary research utilizing surveying and databases including TNS, MRI+, SRDS, ABI/Inform, Ad$pender, GMID, Hoovers, and LexisNexis

ADDITIONAL ACCOMPLISHMENTS                                                        

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